Site identity, title/description templates, verification, Open Graph, Twitter/X, Pinterest, schema.org, and favicons - with IDs and defaults.

SEO & meta tags settings

👤 Ops · 🛠 Dev

The SEO & Meta Tags group feeds snippets/meta-tags.liquid, which renders the <head> tags for titles, descriptions, social sharing, structured data, and icons. Most fields are optional and fall back sensibly when blank - the "Default" column below shows the shipped value (- means empty).

Site identity

Setting	ID	Renders / notes	Default
Site name	`seo_site_name`	`<title>` suffix and `og:site_name`. Falls back to shop name if blank.	-
Default meta title	`seo_default_title`	Fallback `<title>` for pages without a specific SEO title.	-
Title template	`seo_title_template`	Tokens `{{title}}`, `{{site}}`.	`{{title}} \| {{site}}`
Default meta description	`seo_default_description`	Used when a page has no description (aim 150–160 chars).	-
Product title template	`seo_product_title_template`	Tokens `[Brand]`, `[Model]`, `[Battery Type]`, `[Battery Code]`. Blank = page default.	-
Product description template	`seo_product_description_template`	Same tokens as product title template.	-
Collection title template	`seo_collection_title_template`	Tokens `[Collection]`, `[Battery Type #1]`, `[Battery Type #2]`.	-
Collection description template	`seo_collection_description_template`	Same tokens as collection title template.	-
Blog title template	`seo_blog_title_template`	Token `[Blog]`.	-
Blog description template	`seo_blog_description_template`	Same tokens as blog title template.	-
Article title template	`seo_article_title_template`	Tokens `[Article]`, `[Blog]`, `[Author]`, `[Published Date]`.	-
Article description template	`seo_article_description_template`	Same tokens as article title template.	-
Default meta keywords	`seo_default_keywords`	Comma-separated. Most engines ignore this.	-
Author	`seo_author`	`<meta name="author">`	-
Publisher	`seo_publisher`	`<meta name="publisher">`	-
Copyright	`seo_copyright`	`<meta name="copyright">`	-

Verification

Search-engine and platform ownership tags. Paste the content value each service gives you.

Setting	ID	Renders	Default
Google Search Console	`seo_google_site_verification`	`<meta name="google-site-verification">`	-
Bing Webmaster	`seo_bing_site_verification`	`<meta name="msvalidate.01">`	-
Yandex	`seo_yandex_verification`	`<meta name="yandex-verification">`	-
Pinterest	`seo_pinterest_verification`	`<meta name="p:domain_verify">`	-
Facebook domain	`seo_facebook_domain_verification`	`<meta name="facebook-domain-verification">`	-

Localisation

Setting	ID	Renders	Default
Content language	`seo_language`	`content-language` and `og:locale` (e.g. `en_AU`).	`en_AU`
Geo region	`seo_country`	`<meta name="geo.region">` (ISO 3166-2, e.g. `AU-VIC`).	-
Geo placename	`seo_geo_placename`	`<meta name="geo.placename">`	-
Geo position	`seo_geo_position`	`<meta name="geo.position">` as `latitude;longitude`.	-
ICBM coordinates	`seo_icbm`	`<meta name="ICBM">` as `latitude, longitude`.	-

Open Graph (Facebook, LinkedIn, Slack)

Setting	ID	Renders / notes	Default
og:site_name	`og_site_name`	Defaults to Site name if blank.	-
Default og:type	`og_type`	`website` \| `article` \| `product` \| `profile` \| `business.business`.	`website`
og:locale	`og_locale`	Falls back to Content language.	`en_AU`
og:locale:alternate	`og_locale_alternate`	Comma-separated alternate locales.	-
Default og:title	`og_default_title`	Falls back to default meta title.	-
Default og:description	`og_default_description`	Falls back to default meta description.	-
Default og:image	`og_default_image`	Recommended 1200×630 (1.91:1, max 8MB).	-
og:image:alt	`og_image_alt`	Alt text for the default OG image.	-

Facebook

Setting	ID	Renders	Default
Facebook App ID	`fb_app_id`	`<meta property="fb:app_id">`	-
Facebook Admins	`fb_admins`	`<meta property="fb:admins">` (comma-separated).	-
Facebook Pages	`fb_pages`	`<meta property="fb:pages">` (comma-separated).	-
Facebook Page URL	`fb_page_url`	`article:publisher` and structured-data `sameAs`.	-
Default article:author	`article_author`	Author URL or name for blog/article pages.	-

Twitter / X

Setting	ID	Renders / notes	Default
twitter:card	`twitter_card`	`summary` \| `summary_large_image` \| `app` \| `player`.	`summary_large_image`
twitter:site	`twitter_site`	Site `@handle` (include the `@`).	-
twitter:creator	`twitter_creator`	Default creator `@handle`.	-
Default twitter:title	`twitter_default_title`	Falls back to og:title / page title.	-
Default twitter:description	`twitter_default_description`	Falls back to og:description / meta description.	-
Default twitter:image	`twitter_default_image`	Recommended 1200×675. Falls back to og:image.	-
twitter:image:alt	`twitter_image_alt`	-	-
twitter:app:id:iphone	`twitter_app_iphone`	-	-
twitter:app:id:ipad	`twitter_app_ipad`	-	-
twitter:app:id:googleplay	`twitter_app_googleplay`	-	-

Setting	ID	Renders / notes	Default
Disable pinning of images	`pinterest_no_pin`	Adds `<meta name="pinterest" content="nopin">`.	`false`
Default Pinterest description	`pinterest_description`	`<meta name="pinterest-rich-pin">` alternate.	-

Schema.org / Structured data

Populates the organisation JSON-LD block.

Setting	ID	Notes	Default
Organisation schema type	`schema_org_type`	`Organization` \| `LocalBusiness` \| `AutoPartsStore` \| `Store` \| `Corporation`.	`AutoPartsStore`
Organisation logo	`schema_org_logo`	Used in schema.org `logo`.	-
Organisation phone	`schema_org_phone`	International format, e.g. `+61 1300 000 000`.	-
Organisation email	`schema_org_email`	-	-
Street address	`schema_org_street_address`	-	-
Suburb / City	`schema_org_locality`	-	-
State / Region	`schema_org_region`	-	-
Postal code	`schema_org_postal_code`	-	-
Country code	`schema_org_country`	ISO 3166-1 alpha-2 (e.g. `AU`).	-
sameAs URLs	`schema_org_same_as`	One social profile URL per line.	-

Favicon & app icons

Setting	ID	Notes	Default
Favicon	`favicon`	Square, 512×512 recommended. Generates all favicon/app-icon sizes.	-
Favicon (SVG)	`favicon_svg`	Optional vector favicon.	-
Apple touch icon	`apple_touch_icon`	180×180 PNG. Falls back to favicon.	-
Android Chrome icon	`android_chrome_icon`	512×512 PNG. Falls back to favicon.	-
Safari pinned tab icon	`safari_pinned_tab_icon`	Monochrome SVG.	-
Safari pinned tab colour	`safari_pinned_tab_color`	-	`#1152ea`
Microsoft tile colour	`ms_tile_color`	`<meta name="msapplication-TileColor">`	`#1152ea`
Microsoft tile image	`ms_tile_image`	`<meta name="msapplication-TileImage">`	-
Theme colour	`theme_color`	`<meta name="theme-color">` for browser chrome.	`#1152ea`
Theme colour (dark mode)	`theme_color_dark`	`<meta name="theme-color" media="(prefers-color-scheme: dark)">`	`#1d263a`
Web app manifest URL	`web_manifest_url`	Path to `site.webmanifest`. Blank to skip.	-

Advanced

Setting	ID	Notes	Default
Emit canonical link	`seo_canonical_enabled`	Emits `<link rel="canonical">`.	`true`
Canonical URL override	`seo_canonical_override`	Forces a canonical URL site-wide. Usually leave blank.	-
Additional `<head>` markup	`seo_extra_head`	Raw HTML appended to `<head>`. Use sparingly.	-

Additional <head> markup (seo_extra_head) injects raw HTML into every page. A malformed tag or stray script here affects the whole site - change it deliberately and preview before publishing.

SEO & meta tags settings

On this page